When it comes to banking — and maybe music, fashion, piercings and tattoos too — younger generations tend to be a little more experimental.
According to new survey results published by Accenture, nearly 40 per cent of Canadian and U.S. adults under the age 35 would switch to an online branchless bank — almost twice as likely as customers aged 35 to 55.
The 2014 North America Consumer Digital Banking Survey — which polled close to 4,000 retail bank customers in North America — also delved into what potential partners customers would be willing to bank with, assuming those partners offered banking services:
- 60 per cent of Canadian customers age 18 to 34 and 47 per cent of those age 35 to 54 said they would bank with a major technology, telecommunications or shipping organization, such as Rogers Wireless, Bell Mobility, TELUS Mobility and Canada Post
- 40 per cent of Canadian customers aged 18 to 34 would consider banking with Google, compared to 23 per cent of respondents age 35 to 54
- 37 per cent of Canadian customers aged 18 to 34 would consider banking with Amazon, compared to 23 per cent of respondents age 35 to 54
- 34 percent of Canadian customers aged 18 to 34 would consider banking with Apple, compared to 230 per cent of respondents age 35 to 54
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It’s interesting to note that a huge percentage of Canadians would bank with telecommunication companies such as Rogers Wireless, Bell Mobility and TELUS Mobility. A Canadian wireless customer satisfaction report by J.D. Power & Associates last year found that the three giants had the lowest satisfaction ratings among Canadian telecomm providers.