The Power 3rd Party Comparison Tools Give Consumers – Reflections from the Digital Marketing in Financial Services Summit

This week has been a busy one for us as with the Digital Marketing in Financial Services Summit here in Toronto where we’ve been asked to speak about the power of third party sites like ours and the value they provide to Canadians.

When I first started RateSupermarket.ca my vision for the Canadian consumer was for them to have the ability to leverage the internet to be able to compare rates for financial products in one place. At it’s core, we’ve been able to provide Canadians with transparent, unbiased information, giving the consumer the ability to make an informed decision.

How exciting it has been to watch the times change and see consumers taking control of their own financial journeys.

In fact,

  • 73% of Canadians comparison shop online, up from 55% in 2008
  • 66% of Canadians believe that their purchase decisions were positively influenced by online product experts
  • 9 out of 10 first time homebuyers in Canada use the Internet to research mortgages

As I prepare for my presentation I can’t wait for what the future will bring – and am excited to be part of this financial revolution.

Related Topics

Personal Finance / Personal Finance News

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