A Walmart study has found that our disposable income has shrunk steadily over the past 9 months. While inflation can sometimes be the culprit behind less take home pay, feeling lighter in the wallet is more likely attributed to The Latte Effect – spending obliviously on the small stuff can really add up.
With Christmas behind us, and a new year ahead of us, now we can focus on our savings, right? Wrong. Fact: there are more sales AFTER Christmas than there were before, and retailers are making it harder and harder to just stay home and enjoy what you’ve already got. Here are 5 ways retailers play on your emotions and get you to spend more than you want to.