RateSupermarket.ca Now Compares Term Life Insurance Products

March 17, 2009 – Today, RateSupermarket.ca, Canada’s mortgage rate comparison website, launched a new Life Insurance comparison engine. Similar to the very popular Mortgage Rate and Credit Card comparison tools, the life insurance feature allows Canadians to easily compare various life insurance products including term life insurance, mortgage life insurance and whole life insurance.  Rates are offered by all of the major insurers and visitors can choose to compare quotes instantly or arrange a call back from a licensed life insurance specialist at their convenience.

Life insurance quotes are offered by more than 25 insurers including the following companies:

  • AIG Life Insurance Company of Canada
  • AXA Insurance
  • Co-operators Life Insurance Company
  • CUMIS Life Insurance Company
  • Equitable Life Insurance Company of Canada
  • RBC Life Insurance Company
  • Sun Life Assurance Company of Canada
  • The Canadian Life Assurance Company
  • Western Life Assurance Company

This product launch is a great addition to the RateSupermarket.ca offer.  When customers are troling the site in search for the best mortgage rates, they can also compare life insurance quotes at the same time.  So when the mortgage lender approaches them with a cost for mortgage or creditor insurance, they can make sure they’re getting the best deal.

RateSupermarket.ca founder, Kelvin Mangaroo, comments, “We are trying to make it easier for Canadians to compare financial rates to ensure they are getting the best deals out there.  The Life Insurance comparison tool brings us one step closer in achieving that goal.”

“Life insurance is a valuable asset to have and can provide fantastic piece-of-mind, but sometimes finding the right product isn’t always easy.  Our comparison tool is simple to use and the ‘arrange a call back’ option lets you speak to someone when it’s convenient for you.”

Related Topics

Insurance News / Life Insurance 101 / RSM News

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