Perk up Leafs fans, there’s a guaranteed win in your future – though it won’t be on the ice.
MasterCard and Maple Leaf Sports and Entertainment recently signed a five-year contract to hook up Leafs and Raptor’s fans with sweet sporty spoils.
“Sports fandom is about the creation of memories; this partnership will bring two global powerhouse brands together to create priceless experiences for sports fans,” said Milos Vranesevic, VP of marketing at MasterCard Canada. “We’re excited about the possibilities we can create for fans.”
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New Performance Perks
Just what do those possibilities look like, you ask?
Cardholders get access to the MasterCard Priceless Zone, a digital interactive retail space near Gate 1 at the Air Canada Centre flanked with screens showing behind the scenes video as well as housing sports memorabilia.
The Zone also gives access to that commodity sports fans can’t seem to get enough of: limited edition bobbleheads for the reasonable price of $15.99 (though in all fairness, the proceeds go to the youth-focused MLSE Foundation).
You’re also entitled to preferred dining access at Real Sports Bar and Grill and e11even, plus 10 per cent off regular merch and swag.
Online, MasterCard has set up a Priceless hub, giving fans access to front of the line presales like 75 upper bowl tickets reserved specifically for them, VIP tickets and premium packages for each Leafs and Raptors game.
All Cardholders Entered for Prizes
Cardholders need not make the trek to Maple Leaf Square to enjoy these perks; every time they use their card or interact with MasterCard over social media, they’re eligible for a Priceless Surprise – a unique moment like meeting their favourite sports star.
Of course there’s a certain amount of whimsy to when those surprises will pop up, says Lauren Mostowyk, director of communications and philanthropy at MasterCard Canada. “It runs the gamut from something like the Doug Gilmour surprise to getting prepaid MasterCards,” says Mostowyk. “We keep it rolling and try to do one big one a month.”
Credit Cards Turning to Personalized Rewards
It’s a unique pitch to customers amid a market awash with options; according to the Canadian Banker’s Association, there were 73.9 million Visa and MasterCards in circulation as of 2012. Consumers funnel $355 billion in purchases through these cards, equating to a lot of interest for Visa and MasterCard. With the two credit giants engaging in a constant sparring match, new rewards angles – like personalized perks – are top of mind – and customers should demand no less.