Does the Colour of Your Car Affect the Price?

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Myth or fact? The colour of your car affects the price you pay for auto insurance.

Well, truth be told, whether you’re into electric blue, cherry red, or plain old silver, the colour of your vehicle has no effect on your car insurance rate.

According to latest stats from PPG, 74 per cent of cars on the road in North America are white, black, grey and silver. Red and blue combine for another 18 per cent, showing that we seldom stray from “conservative” colours.

Car colour has long been quoted as one of the major deciding factors when buying a vehicle, but conservative colours may be trending due to the popular myth that colourful cars – most specifically red – cost more to insure.

Generally, insurance companies don’t ask you about the colour of your car when providing you with an auto insurance quote. For example, RateSupermarket.ca always give you the best deals on car insurance, no matter the shade or colour of your vehicle.

On the other hand, here are some factors that can affect your rate:

  • Make, model and year of the vehicle you drive
  • Where you live
  • Your driving and insurance history
  • Your driving record, including any tickets or collisions
  • Optional coverages you choose to include in your policy
  • Your deductible amount

Depending on where you live, there may be other factors as well; however, these are the most common across most provinces in Canada.

Find the best rate, tailored to your needs

Car insurance is no one-size-fit-all. Since all of these factors are fairly personal, rates can vary immensely from company to company.  That’s why it’s important to shop around and compare rates to find the policy and premium that works for you and whatever vehicle you drive.

Related Topics

Car Insurance 101 / Economic News / Insurance / RSM News

2 thoughts on “Does the Colour of Your Car Affect the Price?

  1. Where do you get these facts. I have to tell my insurance company the colour of my vehicle. When I bought a new white vehicle the make as previous, my insurance cost went down. My previous was blue and 3 yrs old with less options.

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